Thought of the Day: Pop Tarts

The banana used to be the food that most looked like a phone. Now it’s the pop tart.

The Pop-Tart is a brand of toaster pastry that was first introduced by the Kellogg Company in 1964. The pastry consists of a filling, usually, fruit or chocolate, sandwiched between two thin rectangular layers of pastry dough, which are sealed together and then baked. The pastry is designed to be heated in a toaster or microwave before being eaten.

The idea for the Pop-Tart was developed in the early 1960s by Post Cereals, a subsidiary of General Foods, in response to the growing popularity of portable and convenient breakfast foods. However, it was Kellogg’s that ultimately brought the product to market.

The first flavors of Pop-Tarts introduced were strawberry, blueberry, brown sugar cinnamon, and apple currant. The product was an immediate success, and by the end of the 1960s, Kellogg’s had introduced several new flavors, including chocolate fudge, cherry, grape, and raspberry.

Over the years, Kellogg’s has continued to introduce new flavors and variations of the Pop-Tart, including low-fat and sugar-free versions. The product has also been marketed with a variety of slogans, including “Crazy Good” and “Gone Nutty!”.

Today, Pop-Tarts are sold in many countries around the world and have become a popular and iconic American snack food.

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