“In a world where your sofa needs a passport, I can’t wait to see its holiday photos.”
The EU is rolling out digital product passports (DPPs) to provide detailed, transparent data about a product’s materials, repairs and lifecycle intereconomics.eu. They’re designed to help consumers and businesses make greener choices—but they also invite some amusing mental images.
Today The Sage muses: if every kettle, chair and toaster needs its own passport, will our sofas start collecting more stamps than we do? In his mind’s eye, he sees a sofa in sunglasses, queuing at customs while a stern official stamps its travel document. It’s a gentle poke at the growing bureaucracy around everyday objects and a reminder that there’s always humour in the fine print.
Behind the joke is a real trend: digital product passports are meant to support the circular economy by tracking and sharing product data across a product’s life. So next time you read about DPPs, spare a thought for your armchair’s holiday photos.
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