“When wisdom is offered with the frequency of a retailer’s sale, it begins to lose its ivory sheen.”
— The Sage
The Sage has long suspected that scarcity plays a quiet role in how we value things. Ivory, once prized for rarity and refinement, carried weight precisely because it was not everywhere. Wisdom, he suggests, behaves much the same way. When insight is shared sparingly and thoughtfully, it retains its polish. When it is broadcast endlessly, it risks becoming background noise.
He observes that modern life rewards frequency. Opinions are posted hourly, advice is dispensed freely, and profound statements are packaged with the enthusiasm of seasonal promotions. There is nothing wrong with sharing knowledge, The Sage admits — but when wisdom begins to resemble a clearance sale, its substance can dull.
With gentle irony, he reminds us that true wisdom rarely needs aggressive marketing. It does not flash, discount, or repeat itself for attention. Like ivory once did, it carries quiet distinction — not because it is loud, but because it is rare. And rarity, he notes, has a sheen that frequency cannot replicate.
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