“Always join the longest queue — it must be popular for a reason.”
The Sage
The Sage has spent a lifetime observing queues — in shops, post offices, airports, and places that no longer seem to exist but still require waiting. From this deep study comes today’s advice: “Always join the longest queue — it must be popular for a reason.”
According to The Sage, a short queue is suspicious. It suggests hidden problems, broken systems, or a cashier who has just announced they’re closing. A long queue, however, radiates confidence. It says, “Something is happening here,” even if no one knows what. The Sage trusts the collective judgement of strangers who look mildly annoyed but committed.
He also notes that long queues offer important social benefits. You gain time to sigh loudly, check your phone repeatedly, and bond silently with others through shared disappointment. And if the queue turns out to be slow, inefficient, and entirely pointless — well, at least you chose correctly. Everyone else did too.
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The Sage Page 